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Privacy Policy

Last updated: August 13, 2026

This Privacy Policy explains how Snaply (“Snaply,” “we,” “us,” or “our”), operated by Emerg Labs, based in Wyoming, USA, collects, uses, and protects information when a merchant installs and uses any Snaply application (each an “App,” together the “Apps”) on their Shopify store, and when that store's customers interact with features the Apps provide.

1. Which apps this policy covers

This single policy covers every Snaply app. The Apps are installed separately and each requests only the permissions it needs, so what is collected depends on which App you have installed:

  • Snaply: Easy Bundle Upsell — bundles, volume discounts, BOGO offers, product add-ons, frequently bought together upsells, and cart goal bars. Runs on your storefront and processes both merchant and shopper data.
  • Snaply: Product Feeds — product feeds for Google Shopping, Meta, and TikTok. Processes catalogue data only; it does not run on your storefront and does not collect any shopper data.

Apps released after the date at the top of this page will be added here, and this policy updated, before they collect any data.

2. Who this policy covers

  • Merchants — Shopify store owners and staff who install and configure an App.
  • Customers — shoppers who visit a merchant's storefront where Snaply widgets (bundles, upsells, discounts, cart goal bars) are displayed. Only Snaply: Easy Bundle Upsell involves shopper data.

3. Information we collect

Common to all Apps (via the Shopify API)

  • Store details: store name, domain, primary email, currency, timezone, and plan.
  • The access token that authorises the App to call the Shopify API on your behalf.

Snaply: Easy Bundle Upsell

  • Catalog data needed to build offers: products, variants, prices, collections, and images.
  • Order and analytics data used to report on offer performance and, where enabled, to compute product pairings for dynamic bundles.
  • From shoppers on the storefront: interaction events with Snaply widgets — which offers were shown, added to cart, or purchased — used for analytics and to render the correct offer.
  • From shoppers on the storefront: cart contents at the time an offer is evaluated, for example to power the free-shipping goal bar.

Snaply: Product Feeds

This App keeps a synchronised copy of your catalogue so that feeds can be generated on a schedule without re-reading your entire catalogue from Shopify on every request. It reads:

  • Products, variants, prices, compare-at prices, images, and product identifiers such as GTIN and MPN.
  • Inventory levels and inventory policy, to determine availability.
  • Publication status, to know which products are on the Online Store.
  • Markets and locales, and product translations, to build multi-currency and multi-language feeds.
  • Shipping configuration, for the shipping attributes some channels require.

This App also has permission to write to your products, used for one purpose only: saving product category and identifier corrections that you make inside the App back to Shopify. It makes no other changes to your catalogue.

Snaply: Product Feeds does not read orders, customers, or any shopper data, and does not run any code on your storefront.

No App requests or stores customer payment card details; all checkout and payment processing is handled by Shopify.

4. How we use information

  • To provide and configure the Apps, including displaying offers on your storefront and generating product feeds.
  • To generate performance analytics for the merchant.
  • To compute automatic, order-history-based product pairings for dynamic bundles, where the merchant enables them.
  • To provide support and communicate about the Apps.
  • To detect, prevent, and address technical issues or abuse.

5. How information is shared

We do not sell personal information. We share data only with service providers that help us run the Apps, under agreements that require them to protect it:

  • Shopify — the platform the Apps run on. All Apps.
  • Fly.io — application hosting. All Apps.
  • Supabase — database hosting, and object storage for generated feed files. All Apps.
  • Mixpanel — product analytics about how merchants use the Apps. See section 6.
  • tawk.to — the live chat widget in the App's admin interface. See section 6.

6. Product analytics and live chat

Two services help us understand how the Apps are used and let you reach us for help. Both operate on merchant data inside the Shopify admin. Neither runs on your storefront, and neither receives any shopper data.

Mixpanel — product analytics

  • What is sent: shop-level product events — an install, an uninstall, a plan change, which features are configured, and revenue attributed to your offers — identified by your store, not by any individual person.
  • Where it is sent from: our servers, not your browser. Nothing is loaded into the admin page for this, and the events most worth measuring reach us as Shopify webhooks where there is no browser involved at all.
  • Location inference is disabled. Mixpanel is configured not to derive location from the connecting IP address, and the IP field is explicitly cleared on every record.
  • You can turn it off. The App has an analytics opt-out setting; with it enabled, no analytics events are sent.

tawk.to — live chat

  • What it is: the chat launcher in the App's admin interface, provided by tawk.to. It loads in your browser, so tawk.to receives the technical data any embedded widget would, under its own privacy policy.
  • What we tell it about you: your .myshopify.com store domain, as an attribute, so support knows which store is asking. We do not pass your email address to it.
  • The same opt-out applies. If you have opted out of analytics, your store is not named to tawk.to either. The chat widget still loads, because being able to contact support is not analytics and a conversation you started yourself is not tracking.
  • Anything you type into the chat is, naturally, sent to us through tawk.to in order to answer it.

7. Advertising channels you connect (Product Feeds)

Snaply: Product Feeds exists to send your catalogue to advertising and shopping channels. This is the purpose of the App rather than an incidental transfer, so it is worth being explicit about it.

  • What is sent: product catalogue data — titles, descriptions, prices, availability, images, identifiers, and links. No shopper or order data is sent, because the App never collects any.
  • Where it goes: only to the channels you configure — Google (Merchant Center / Shopping), Meta, and TikTok. A feed you do not create is never generated or sent.
  • How it gets there: either the channel fetches your feed file from a URL, or — if you connect that channel's account — the App pushes the catalogue directly using credentials you authorise.
  • Connecting an account is optional. Feeds work without connecting anything. Connecting Google additionally allows the App to read back product approval status and disapproval reasons.
  • Once data reaches a channel, that channel's own privacy policy and terms govern it. You can disconnect an account at any time from the App's settings.

8. Public feed URLs (Product Feeds)

Generated feeds are served at a URL that must be reachable without signing in, because that is how Google Merchant Center and the other channels fetch them. These URLs are protected by an unguessable token rather than a password, and every failure returns the same response so that valid tokens cannot be discovered by guessing.

A feed URL contains your product catalogue data — the same information already public on your storefront. It contains no shopper, order, or account data. Treat the URL as a secret you paste into a channel rather than a link you publish, and regenerate it from the App if you believe it has been shared.

9. Data retention

We retain merchant, offer, and catalogue data for as long as the relevant App is installed. When you uninstall, we delete or anonymize associated data within 30 days, except where longer retention is required by law. Uninstalling Snaply: Product Feeds also disables its feed URLs and deletes the generated feed files. Shopify's mandatory data-erasure webhooks (customers/redact, shop/redact, customers/data_request) are honored by every App.

10. Data security

We use industry-standard measures — encryption in transit, access controls, and reputable infrastructure providers — to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. International transfers

Your information may be processed in countries other than your own, including the United States. Where required, we rely on appropriate safeguards for such transfers.

12. Your rights

Depending on your location (e.g. under GDPR or CCPA), you may have rights to access, correct, delete, or port your personal data, or to object to certain processing. To exercise these rights, contact us at the address below. Storefront customers should direct requests to the merchant, who can forward them to us.

13. Changes to this policy

We may update this policy from time to time. Material changes will be posted on this page with an updated “Last updated” date.

14. Contact us

Questions about this policy or your data? Email us at support@snaply.emerglabs.com. Emerg Labs is based in Wyoming, USA.